About the job

The Brand Manager for Bledina is accountable for accelerating the brand’s sustainable growth and reinforcing the relevance for the Early Life Nutrition category. The role focuses on building a distinctive, trusted and emotionally engaging brand.



Key objectives include:

* Drive sustainable growth and market share by strengthening Blédina’s brand positioning and competitive advantage within the category
* Increase brand awareness, consideration and preference among parents through impactful communication, activation and consumer engagement initiatives
* Build and reinforce brand credibility and trust by leveraging scientific expertise, nutritional leadership and reassurance for parents
* Identify and unlock growth opportunities through effective portfolio management, as well as innovation, renovation and pipeline development
* Ensure excellence in marketing mix execution across all touchpoints, fully aligned with regulatory, medical and compliance requirements
* Contribute actively to shaping Blédina’s long‑term brand vision, progressively reinforcing its leadership credentials in Early Life Nutrition
* Act as a key cross‑functional leader, driving strong alignment between Marketing, Sales, Medical and Regulatory teams around shared objectives

About you
Do not hesitate to apply if you:

* Have a university degree in Marketing, Business Administration or a related field.
* Bring 3–5 years of experience in Brand Management (FMCG preferred).
* Have experience in FMCG; exposure to Nutrition and Infant Food is a plus.
* Demonstrate a proven experience in brand activation, communication and portfolio management.
* Combine strong strategic thinking with hands‑on execution and analytical skills.
* Have experience working in cross‑functional and international environments, with high ownership and accountability.
* Are fluent in English; Portuguese is mandatory.

About us
And what’s next? If you have come this far you will have already convinced yourself... Apply!



*"At Danone we are 100% committed to guaranteeing bias-free selection processes and equal opportunities. For this we have trained all the people who participate in them. Because to work with us, what matters to us is what you can contribute and nothing else"*