Data Expert – Marketing Mix Modelling (MROI) Position Snapshot
Location: Braga/Lisbon (Portugal)
Company: Nestlé Business Solutions (NBS)
Full-time/Hybrid Work: 2 days per week at the office (aligned with our current Policy)
Languages: Fluent in English
About us
Nestlé Business Solutions (NBS) is at the heart of the Nestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.
We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment.
If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!
At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position.
Position Summary
The Data Expert supports Nespresso’s global Marketing Mix Modelling (MMM) and Marketing Return on Investment (MROI) programme by ensuring that all data inputs used in modelling are accurate, consistent, and fit for purpose.
The role focuses on collecting, structuring, validating, and maintaining marketing and commercial datasets required for MMM. While the current setup is manual and semi‑automated, this role is critical to ensuring data reliability as the programme scales across markets.
The Data Expert acts as the Single Point of Contact (SPOC) for markets on all data‑related topics linked to MROI and works closely with local market teams, global stakeholders, and the Marketing Mix Modelling Manager. A day in the life of... 1. Data Collection & Management* Collect and consolidate data from multiple global and local sources to support MMM/MROI models
- Manage primarily first‑party data, including:
- + Media investment and activity data
+ Marketing Mix Modelling inputs
+ Promotional and offer data
+ Owned and CRM‑related data
+ Trade and sales data
- Ensure data is delivered according to MMM model requirements, formats, and timelines
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