Description

Title: Gemini Growth Marketing specialist
Location: Preferred: TLV/London/Madrid

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems—from the everyday to the epic, from the mundane to the monumental. We approach marketing in a way that only Google can: changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

As a Gemini Growth Marketing Manager, you will sit at the intersection of marketing, product, data, and user insights, designing and executing scalable marketing efforts to increase Gemini user adoption and engagement across the full user lifecycle. You will be part of the EMEA regional Gemini Marketing team and will have a direct, measurable impact on the product's growth trajectory.

Key Responsibilities

This role requires a blend of analytical rigor, experimental design, and cross-functional leadership. You will be responsible for:

• Acquisition & Engagement Strategy: Develop, lead, and execute scalable, measurable marketing activations across the user lifecycle to drive adoption and repeated engagement with the Gemini app in EMEA.
• Funnel Optimization: Own and continuously optimize key growth metrics, conversion rates, and the end-to-end user journey, identifying and removing friction points.
• Experimentation & Insight Generation: Design, conduct, and analyze A/B tests and experiments (messaging, channel, in-product) to identify the most impactful strategies. Translate user behavior, product usage, and past performance data into actionable insights for regional and country-specific growth opportunities.
• Go-to-Market Planning: Contribute to EMEA Gemini marketing strategy by developing and executing GTM plans for new features and product launches, ensuring maximum awareness and adoption among target segments.
• Cross-Functional Leadership: Drive complex projects and collaborate effectively with global and local Marketing teams, as well as Product, Engineering, and Data Science partners to influence the product roadmap and execute integrated growth campaigns.