Location: Work From Home/Remote, Flexible, Full-Time

Reports to: Global Head of Organic Marketing

Compensation: Competitive base + monthly performance bonus + fast-track career growth

Why Join

• Exposure to founders & C-level. You’ll work directly with our co-founders and senior leadership, not layers of middle management
• Global international team, strong company values and culture
• Work from anywhere: WFH or hybrid — your choice
• Real career acceleration: we want to mentor ambitious people and fast-track their growth
• Monthly bonuses tied to performance and commercial wins
• Flexible holidays and autonomy over your time
• Fast decisions and shipping culture. Days, not quarters.

About the Role

We’re looking for someone who can turn SmartBuyGlasses into a brand people recognise, recommend, and search for by name. This is not a traditional PR job. It’s a modern brand marketing role built in stages: first, get the editorial and press release fundamentals right. Then scale into large scale collabs, house-brand collections, ambassador programmes, sports and community partnerships, and earned coverage that gets cited back in LLMs, AI search and builds brand authority to increase our organic rankings. Your mandate is to make our brand a statement, not a necessity — and to grow branded search, repeat purchase rate, and new-market awareness as a result. You’ll also own the on-site SEO content programme: category, editorial, and brand pages that rank, convert, and compound. You’ll lead a team of two in-house specialists, partner closely with merchandising, influencer, and creative, and have full visibility and direct access to the founding team.

What You’ll Do

• Own the commercial outcome of Content and PR: branded search growth, new-market awareness, contribution to organic revenue
• Lead a team of two: a PR and Copy Specialist and a Content Specialist. Set priorities, run the cadence, raise the bar
• Get the fundamentals right first: press releases, editorial, content strategy and hygiene — then build pillars on top
• Partner with merchandising on house-brand collections with high quality influencers, designers, and cultural figures. Small, sharp, fashion-forward drops
• Run our Brand Ambassador programme: real ambassadors with real reach, not token influencer gifting
• Build a diversified earned media footprint that drives branded demand: tier-1 publications, niche authority sites, cultural outlets. These are the mentions that feed LLMs and build authority
• Drive partnerships: sports RX, smart eyewear, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
• Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial — brand mention volume is what feeds SEO and AI search visibility
• Work hand in hand with our Social and Influencer lead to convert influencer reach into branded search lift
• Own on-site content architecture: category and landing pages, editorial hubs, blog, guides, review hubs, brand storytelling. Make the website rank and convert