Join GuestReady as Inbound Growth Lead (SEO & AI-Driven)

GuestReady is a leading short-term rental and hospitality services management company, operating in the UK, France, Portugal, Spain, and the UAE. Since our founding in 2016, we’ve aimed to revolutionize the short-term rental industry through innovative technology and a dedication to exceptional hospitality.

As part of our next phase of growth, we are investing in scalable systems, automation, and AI-driven workflows to accelerate customer acquisition and improve efficiency across our marketing and commercial operations.

Role Overview :

We are looking for an Inbound Growth Lead with strong expertise in SEO, content strategy, and organic acquisition to define and scale our inbound growth engine. The position is based anywhere in Portugal.

The priority of this role is to build and execute a clear, high-impact growth strategy, identifying the most valuable opportunities across search, content, and conversion.

You will own the end-to-end inbound funnel (from traffic acquisition to conversion) and leverage automation and AI tools to accelerate execution, improve efficiency, and scale what works, without compromising on quality or strategic clarity.

You will also contribute to initiatives that improve operational efficiency and customer acquisition through the practical application of automation and AI, and help identify where AI can create the most leverage across the growth stack.

This is a hands-on strategic role, combining deep marketing expertise with a systems-thinking mindset.

Key Responsibilities:

Inbound Strategy & Growth Opportunities

• Define the inbound growth strategy across key markets, segments, and customer profiles
• Identify and prioritize high-impact SEO and content opportunities across the funnel
• Build a clear roadmap for organic growth, balancing quick wins and long-term scalability
• Establish positioning, messaging, and content angles that differentiate GuestReady in search
• Identify where AI and automation can create the highest leverage, and align initiatives with clear strategic goals

Search & Organic Growth (SEO, AEO & Emerging Channels)

• Own the SEO strategy end-to-end, including keyword strategy, content architecture, and technical foundations
• Drive organic acquisition across traditional search engines and emerging AI-driven discovery channels
• Adapt strategies to evolving search behaviors, including AI-driven search and answer engines (AEO)
• Develop scalable content systems to support growth across multiple markets and languages
• Continuously monitor, analyze, and optimize performance across search ecosystems

Growth Systems & Scalable Execution

• Design and implement scalable inbound growth systems across acquisition and conversion
• Build efficient content production and distribution workflows, leveraging AI to increase speed, consistency, and coverage
• Identify opportunities to increase output, efficiency, and scalability without sacrificing quality
• Integrate AI tools and automation into marketing workflows to improve efficiency and performance

Funnel Optimization & Performance

• Improve conversion across the inbound funnel through testing, iteration, and data-driven decisions
• Design and run experimentation frameworks, incorporating AI-driven insights where relevant
• Implement segmentation, personalization, and lead management approaches to maximize impact
• Continuously identify opportunities to reduce inefficiencies and improve performance

Performance & Impact

• Drive measurable improvements in:

+ Organic traffic and visibility
+ Customer acquisition cost (CAC)
+ Conversion rates across the funnel
+ Content production efficiency

• Define, track, and report on key growth KPIs
• Build scalable systems that enable growth without proportional increases in resources

Cross-functional Collaboration

• Work closely with Marketing, Product, Data, and Engineering teams
• Align growth initiatives with product experience and conversion flows
• Help drive the effective adoption of AI, automation, and data-driven workflows across marketing
• Contribute to building scalable, efficient ways of working across teams

What We’re Looking For:

• 5+ years of experience in SEO, inbound growth, or performance marketing
• Strong hands-on experience in SEO and organic growth strategy (technical, content, and/or programmatic SEO)
• Proven ability to define and execute growth strategies, not only optimize existing processes
• Experience driving measurable organic growth (traffic, rankings, or inbound pipeline)
• Strong understanding of search intent, keyword strategy, and content distribution
• Experience working cross-functionally with Product, Engineering, or Data teams
• Analytical mindset with the ability to translate data into actionable insights
• Experience using AI tools and automation to scale marketing execution and improve performance
• Ability to identify high-impact opportunities for AI and automation within a broader strategy
• Comfortable operating in a fast-paced, high-growth environment

Nice to Have

• Experience building scalable content or automation systems using AI tools
• Familiarity with APIs, no-code/low-code tools, or marketing automation platforms
• Exposure to experimentation frameworks, CRO, or predictive analytics
• Experience in marketplaces, hospitality, or proptech

Why You'll Love Working with Us :

• Flexible work setup (remote or hybrid).
• Full-time position
• Work in a fast-growing, international environment
• Autonomy to build and scale a global growth engine.
• Own and shape a high-impact inbound growth function in a global company
• Play a key role in scaling GuestReady’s organic acquisition engine
• Leverage modern tools, automation, and AI-driven workflows to accelerate execution and impact
• Culture and growth opportunities

We’re excited to hear from you and discover how you can contribute to our journey!

Don’t worry if you don’t tick every box—if you’re a 70% fit, we still encourage you to apply. Many skills can be learned through experience, and together we can bridge the gaps.

Diversity and Inclusion

At GuestReady, we celebrate diversity and are proud to be an equal-opportunity employer. Our global team thrives on mutual respect and inclusion, valuing unique talents and perspectives. We warmly welcome applicants from all backgrounds, regardless of race, gender, religion, sexual orientation, disability, age, or culture