Job title: KAM - Mass Market / Modern Market Lead
- Location : Lisbon, Portugal
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About the job:
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The KAM - Mass Market plays a key role in accelerating Opella’s growth across Mass Market Retailers channel in Portugal. This role defines and executes customer and channel strategy, builds strong partnerships with key retailers and ensures our brands are activated in a way that creates value for consumers, customers and Opella.
You will lead commercial plans end‑to‑end (from strategy to execution) while working closely with cross‑functional teams to deliver sustainable growth, strong financial results and outstanding customer satisfaction.
Main responsibilities:
- Define and execute the commercial strategy for Mass Market Retailers, including customer segmentation, channel priorities and growth plans.
- Build and lead strong, long‑term partnerships with key customers, negotiating annual business plans, new listings and sustainable promotional strategies.
- Deliver financial targets and brand performance through disciplined planning, forecasting and effective management of trade investments based on return on investment.
- Drive excellence in execution, ensuring agreed plans are activated in‑store and online, and continuously improving the consumer experience across physical and digital touchpoints.
- Collaborate closely with Marketing, Digital, Shopper Marketing, Supply Chain, Finance and Revenue teams to solve issues, improve ways of working and ensure seamless execution.
- Monitor market trends, shopper behavior and competitor activity to identify opportunities, anticipate risks and fuel innovation.
About you:
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