Company Description

R26_0009455\|PT

#Hybrid #lisbon #german #deutsch

Deutschkenntnisse erforderlich

As our Performance Marketing Media Buyer you will be part of a growing Panel Engagement Digital Team and be responsible for:

• Managing Google and Social Ad campaigns and budgets across regions
• Participate in an important worldwide expansion plan and help building effective panel recruitment campaigns in their multiple dimensions (creative, media buy, optimization and testing, measurement)
• Interact directly with ad agency and platform representatives to optimize campaigns
• Consult on creative best practices and optimization
• Troubleshoot common campaign issues, approve and tune local language campaigns
• Analyse reporting, look for potential problem areas
• Meet the Key Performance Indicators (KPIs) and on-time delivery of ad campaigns
• Maintain documentation on campaign process and procedures

Job Description

You will be used to:

• Manage the strategy, execution, and ROAS of online marketing campaigns, including campaign setup, creative testing, reporting, analysis, and optimization.
• Be an expert in SEA, SEO, FB, IG, and YouTube marketing.
• Perform strategic data mining and analysis, drawing insights and transforming data into actionable changes that will drive channel optimization and growth
• Align marketing initiatives with overall business goals. Provide input to predictive models that drive company growth
• Strategize and execute experiments to continuously improve key metrics across campaigns
• collaborate with internal (design, product) and external teams on projects to drive growth and efficiency
• Working in projects with a focus on performance marketing, optimizing acquisition metrics such as conversion rates, cost per acquisition (CPA), cost per install (CPI), and ROI by channel and media campaign
• Conducting in-depth analysis of campaign performance across different channels, using large datasets and advanced Excel skills to generate data-driven insights.
• Collaborating with app store optimization colleagues, campaign creative producers, media buyers, analytics/BI analysts, product managers, copywriters, designers and developers to ensure panel recruiting, engagement and retention campaigns run according to budgets, timelines and country needs.
• Managing multiple campaigns at once, within tight deadlines and A/B testing experience

Among other things you will:

• Develop recruitment, engagement and retention paid campaigns to sustain panel’s health, including specific, measurable goals such as churn rate, acquisition cost, retention cost
• Work on NielsenIQ performance ads team across more than 20 countries and 10 languages
• Research/recommend “best practices” based on competitive analysis for app ad campaigns
• Identify opportunities for high impact acquisition, engagement and retention growth initiatives
• Set up and continuously optimize the performance of Google and Social Ad campaigns
• Managing Google Ad campaigns including Paid SEM, Display, and YouTube
• Developing new traffic acquisition and link-bait opportunities
• Identify conversion rate optimization (CRO) opportunities, and lead testing processes
• Manage ideation, planning, and execution efforts of CRO special projects