We are looking for a motivated, commercially-minded Product Manager to join the Yellowfin team. Yellowfin is a powerful embedded analytics and business intelligence platform that enables organizations to build rich, AI-guided

dashboards and reporting applications from their corporate data. A key differentiator is Yellowfin’s embedded analytics capability – companies can seamlessly integrate Yellowfin into their own applications and fully rebrand the platform, delivering a white-labeled BI experience to their end users.

Increasingly, Yellowfin is the analytics engine of choice for Independent Software Vendors (ISVs) who want to deliver rich, embedded reporting and analytics natively within their own SaaS applications. This ISV embedded use case is our Ideal Customer Profile (ICP), and this role will be central to understanding that market deeply, shaping product strategy, and partnering with sales to win the right customers.

Responsibilities

Customer and Market Intelligence* Be the internal authority on the ISV embedded analytics buyer – deeply understand how ISVs evaluate, purchase, embed, brand, and monetize analytics within their SaaS products.

• Conduct ongoing customer discovery through interviews, customer calls, advisory boards, and win/loss analysis to maintain a sharp understanding of customer needs, buying criteria, and unmet problems.
• Monitor the competitive landscape across embedded BI and analytics – track competitors, emerging players, and technology trends, and translate those insights into strategic recommendations.
• Synthesize customer and market intelligence into clear, compelling narratives that inform product strategy, roadmap priorities, and go-to-market positioning.
• Be hands-on with the product – install, configure, and use Yellowfin as your target customers would, understanding the embedded integration experience from the perspective of both ISV developers and their end users.

Product Strategy and Roadmap* Own and shape the Yellowfin product strategy for the ISV and embedded analytics segment, ensuring the roadmap reflects real market opportunities and is differentiated against the competition.

• Partner with engineering leadership to translate strategic priorities into a well-sequenced roadmap, clearly communicating the ‘why’ behind prioritization decisions to internal stakeholders.
• Define and articulate compelling product positioning and value propositions that resonate with ISV buyers, their technical evaluators, and the end users of embedded analytics.
• Identify and evaluate opportunities for new capabilities, partnerships, or market expansions that align with Yellowfin’s embedded analytics growth strategy.
• Communicate product strategy and roadmap confidently to executive leadership, sales, and marketing – ensuring all teams are aligned and energized around a shared direction.

Sales Enablement and Go-to-Market* Work closely with sales teams to help them identify, qualify, and win ISV opportunities – providing the customer and product knowledge that gives them confidence in competitive situations.

• Help product marketing create sales enablement materials including personas, use cases, competitive battle cards, and solution narratives tailored to the ISV embedded analytics buyer journey.
• Participate in strategic sales cycles as a product expert – joining customer conversations, delivering product demos, and helping prospects understand how Yellowfin solves their specific embedded analytics challenge.
• Partner with marketing to develop messaging, campaigns, and content that effectively reaches ISV buyers and positions Yellowfin as the preferred embedded analytics platform.
• Support successful product launches by coordinating go-to-market readiness across sales, marketing, and customer success teams, including webinars, release communications, and field enablement.