### **Drive Growth Through CRM** We are looking for a **Senior CRM Manager** to help turn CRM strategy into thoughtful, high\-performing customer experiences across markets. In this role, **you will help shape how customers engage with our brand across the lifecycle**, translating strategy into campaigns and journeys that are timely, relevant, and built to perform. Working across channels such as email, push, SMS, and more, you will **partner closely with teams across the business to create customer communications** that do more than land — they drive measurable impact. ### **What You’ll Do** This role sits at the intersection of customer experience, performance, and execution. Working closely with the Head of CRM and cross\-functional partners, you will **help bring lifecycle initiatives to life** across markets and continuously improve how we connect with customers over time. **You’ll focus on:** * **executing and optimizing CRM campaigns** across channels including email, push, SMS, and more * translating business priorities into **customer\-facing journeys and communications** * using performance insights to **improve engagement, conversion, and retention** * **supporting testing and experimentation** across the customer lifecycle * helping r**efine CRM processes and ways of working** as the function continues to grow ### **What We’re Looking For** You bring strong CRM or lifecycle marketing experience in a B2C environment, along with a clear sense of how thoughtful customer communication can support both brand and commercial goals. **You likely have:** * hands\-on experience managing multi\-channel CRM campaigns * confidence using data and performance insights to guide decisions * strong attention to detail and a high bar for execution * experience working cross\-functionally with creative, brand, or commercial teams * a proactive, collaborative approach and an interest in building better customer journeys over time ### **Nice to Have** * experience with tools such as Iterable, Braze, or similar CRM platforms * experience working across multiple markets or in an international business * familiarity with testing, reporting, and CRM performance analysis ### **Why This Role** This is a chance to step into a role where CRM sits close to growth, customer experience, and commercial impact. Your work will **help shape how we show up to customers** across the lifecycle and contribute directly to stronger engagement and smarter customer journeys over time. #### **Benefits:** * *Vary by location please connect with the Hiring Manager*