Company Description

We are looking for a Senior Social Data & AI Specialist (m/f/d) to join our team at SIXT. In this role, you will drive the data-driven expansion of our social media presence, with a strong focus on Instagram and TikTok in the US market. You will combine performance marketing, social insights, and cutting-edge AI solutions to scale content impact, automate processes, and enable a digital-first social strategy. Working closely with marketing, creative, and tech teams, you will turn data into actionable strategies that maximize growth and engagement. If you are passionate about social media, data, and AI-driven innovation, join Team Orange!

YOUR ROLE AT SIXT

• You own the data-driven growth and performance strategy for our social media channels (Instagram & TikTok) with a strong focus on the US market, driving scalable audience and engagement growth
• You manage and optimize paid social activities, including daily content boosting on Instagram and cross-channel media planning, budget allocation, and forecasting across Instagram and TikTok
• You analyze and improve campaign and always-on performance, leveraging social KPIs, attribution models, and continuous testing to maximize impact and efficiency
• You design and implement AI-powered dashboards and analytics frameworks to monitor cross-channel performance, enabling real-time insights and data-driven decision-making
• You develop and deploy AI solutions and automations (e.g. AI agents, automated posting, content recommendations) to streamline workflows and enable a digital-first social strategy
• You act as the central point of contact for stakeholders and external partners (e.g. Meta, TikTok, agencies), driving innovation through early adoption of new features, troubleshooting, and performance consulting

YOUR SKILLS MATTER

• Experience: Proven experience (min. 3 years) in social media, performance marketing, or digital marketing, with a strong focus on Instagram and TikTok (organic and paid)
• Performance & Optimization: Strong track record in scaling social media growth, optimizing campaigns, and improving KPIs such as engagement, reach, conversions, and ROI
• Data & AI: Advanced analytical skills with experience in social analytics tools, dashboards, and AI-driven solutions (e.g. automation, chatbots, predictive insights) to drive performance improvements